Irene Ntale. Bow tie.

Ugandan Youth Authenticating African Fashion

Attitudes towards fashion are influenced by the ways in which a society appreciates aesthetics. For most teens, the imperative to define their identity happens through high school culture and celebrity fashion. At social gatherings like the Buzz Teeniez Awards, celebrities’ dress codes are taken very seriously. This implies that any celebrity who dresses in a sloppy manner could dent their social capital. And the desire of youths to emulate celebrities in turn boosts manufacturers in the fashion industry.